Dental clinic homepage · Bright, calm clinic

Smilewick Dental

A bright, reassuring homepage for a small dental clinic

Sample concept · fictional brand, not a client project

Package turnaround

48h

Sections

6

Revision rounds

1

Concept brief (fictional)

Imagined brief: a two-chair dental clinic wants nervous patients to feel at ease and to book online instead of calling during work hours.

Design choices

• ✓Mint, white and light oak with Instrument Serif headlines: clinical-clean but warm.
• ✓Next free slots shown on the hero image, so booking feels quick before the first click.
• ✓Prices stated plainly, because cost is the question most patients won't ask.

Palette