DTC home goods store · Warm minimal DTC

Haldane & Oat

A warm, tactile storefront for a linen bedding brand

Sample concept · fictional brand, not a client project

Package turnaround

48h

Sections

7

Revision rounds

1

Concept brief (fictional)

Imagined brief: a small linen bedding label moving off marketplaces wants its own storefront homepage that feels as soft as the product and makes the bestsellers easy to buy.

Design choices

• ✓Soft Fraunces headlines and Manrope body text, with oat, clay and sage taken straight from the fabric.
• ✓Colourways are shown as swatches from the first screen, because colour is the main buying decision.
• ✓Care instructions are part of the page, which answers the most common pre-purchase question.

Palette